Whose problem is it anyway?

The hard part for an Athletic Entrepreneur is seeing that your problem – business design – is not your client’s problem. And their problem, practice design, is not yours.

It’s no different for the grassroots coach – what you want is not the player’s problem.

It’s no different for the grassroots coach: what you want is not the player’s problem.

I know. I’ve been both, and as an Athletic Entrepreneur, I made my business problems everyone’s problem. It’s exhausting.

See the difference, and you’re a long way down the road to making better plans and building a practice where you belong. Their problem is not yours to solve, however much you want to have all the answers.

That’s the problem.