“Anyone building a coaching, consulting, or service-based business will find valuable ideas about identity, sustainability, and long-term success.”
— Dorie Clark, author of The Long Game and Stand Out
“These words should become the framework in all places that create the next teachers and coaches.”
— Kelvin Giles, Coach and Educator
“If you’re expecting a coaching manual, then this is not for you. If you’re looking for new ways to challenge yourself and think ‘outside the box’, then this book will start the cogs turning!”
— Rich Harris, Coach
Available in paperback, eBook, and audiobook. Get your copy →
What it’s about
To be a good coach, you need:KnowledgeExperienceQualifications
The courage to practice.
Coaching is a status game. We want to stand out, but to get picked, we believe we need to fit in.
When I opened Elite Fitness, I thought I had everything a good coach needs: a 10,000 sq ft facility, qualifications, elite athlete endorsements and years of pro sport experience. But as commercial pressure blurred the lines between business and coaching, I struggled to excel at either, and the venture failed.
Good Coach Bad Coach is what I learned about myself, about what coaching is for, and about what it takes to build a place of practice: a place where you belong.
Who it’s for
- Coaches, teachers and instructors navigating the tension between making a living and coaching well
- Coach developers and educators looking for a conversation starter, not a checklist
- Anyone building a consulting or service-based business who wants clarity over comparison
This isn’t a book for coaches who want to be somebody. It’s for coaches who want to do something.
Get Your Copy:
Buy Direct – Supports my work directly (eBook, paperback, audiobook available now).
Bookshop.org – Supports independent bookstores online (paperback & eBook).
Your Local Bookstore – Unlikely to have it on the shelf, but very likely to be happy to order it for you. Here’s a PDF to make that ask easier.
The audiobook is now available on all leading platforms, including Spotify, Audible, Apple, Google Play, Storytel, and many more, as well as directly from me.
Amazon – Last but certainly not least.
Questions: Email me at simon@simonharling.blog.