Measure at your peril

Compared to what is a well-worn riff by Seth Godin.

Wittgenstein’s ruler is an idea, popularised by Nassim Taleb, that reminds us to pay attention to what we compare ourselves to. Unless you trust the reliability of your ruler, measuring a table with it also measures the ruler — the less you trust it, the more it reveals about itself, and the less about the table.

If you don’t like how your boss behaves, or your competition, then comparing yourself to them may be understandable, but it’s not helpful.

It’s also the central idea of my book Good Coach Bad Coach: Build a Practice Where You Belong. After all, it’s your practice, your rules.

Choose your yardstick, choose your future.