Coach education providers want coaches who know what they’re doing. Or, more precisely, coaches who can pick up jobs — because that’s good reading for the next intake
National Governing Bodies want coaches who help people get good at their sport. Ideally good enough to win medals. Not necessary, but it’s helpful.
Coaches want to be good at what they do: hold the attention of the people in front of them, and help them move toward competence at the task in hand.
Coaches who chase the next badge are responding to what the system rewards. Get the badge, get the job. That’s the theory;
What about in practice?
In practice, scaling education is tricky:
Pay attention to how many, and you lose the practice.
Pay attention to how much, and you lose the point.
Pay attention to what changes, and you might just change the system.