What’s the destination?

Seth Godin reminds us that The Dip is when you begin to question the decision that got you here in the first place. The initial gloss has come off, and now you are wondering if the wheels are next. Can you commit?

If you have ever written and sold a book, you will know The Dip. Friends and family have bought it, and so have the early adopters. Should you keep promoting?

Perhaps a better question is: What does pushing through The Dip unlock?