A person of principle puts things in the right order.
A principal is working with an order that has already been decided.
Putting one thing in front of the other as a point of principle might not make it the truth, but it might make you a principal.
Foundational principle: Physical well-being is a basic human need in a civilised society.
Hierarchical choice: Elite performance, funding structures, and prestige come first.
Being organised around a hierarchy (sport) whilst invoking a foundational principle (well-being) is a distraction for National Governing Bodies, a money sink for Government, and a disservice to the public.