Starting with the problem

I’ve just built a sales page for my new book, Good Coach Bad Coach, and when I asked AI what it thought of the content, it told me to start with a clear problem statement upfront.

Here’s what’s not working, followed by why I understand the problem, and a solution.

That’s great when the problem is clear and obvious; at all other times, what we think the problem is — that’s the problem.

Start with a conversation instead.