I can’t help but think about false choices when I read about the restructuring of Welsh Rugby from four regional rugby teams to potentially two.
A false choice is offered when it’s either-or, and that either-or choice is presented as the only feasible choice.
Fan disengagement going from club rugby to regional rugby has been stark. It’s hard to imagine it will improve if fans are asked to follow one of two professional teams. Unless, of course, you believe in false choices.
Questions that challenge false choice thinking:
Who benefits?
What if neither of these options were available? What now?
The biggest mistake we can make is to seek solutions to badly designed products that should not exist in the first place.