On a client recruitment drive, do you pick the clients, or do they choose you?
Traditionally, wedding fayres are a chance for vendors to be chosen. Prospective providers pay to meet potential clients, and the fee often reflects the status of the venue and the event. It’s a transactional model.
But what if you could pick who you work with?
Imagine an alternative wedding fayre where you don’t invite the couples planning their wedding. Instead, you invite the trades that help make the wedding happen.
A wedding dress designer needs stunning portfolio photos of her wedding dresses. A makeup artist needs to showcase their work in context. Venues and photographers also need high-quality imagery that highlights their expertise. So, why not invite a few models and produce the work that you all need – high-quality photos of the work that you can do?
A makeup artist might love how a photographer captured their work. A wedding dress designer could build a great rapport with a venue, potentially leading to a spot on their preferred vendor list. What started as a need for professional portfolios to attract clients ends with collaboration to produce an end product that the client desires.
You could wait to get picked, or you could pick the conditions you need to do your best work.