Here’s a brilliant example of what being an impresario looks like:
You find someone who hasn’t thought of doing the thing you want to do, facilitate it for them, and then you work with them to delight the audience.
The writer Steven Pressfield hadn’t thought to teach writing. I mean, why would you, if you’re busy with your craft? But Roda Ahmed saw what no one else did: an opportunity to gather people for a reason—to overcome resistance and write. Steve knows all about that.
Okay, you have to focus on the details, logistics, and where to put things, but not before you figure out what to do with the people. That’s the magic.