Thanks to Chris Anderson, aggregates have long been a topic of discussion. They bring together disparate ideas, offerings, and pieces of information into a single, unified platform or service. Aggregates simplify access, streamline choice, and often normalise service levels.
Many industries have considered service directories and accreditation as the answer to aggregation. But that’s missing the point -that’s more about trying to unify the thinking, not the offer.
When the sum of the parts is greater than the whole, you have aggregation; a way of creating a new, unified experience that offers value that wasn’t there before.
If we are serious about coach development, accreditation may not be as important as aggregation.