If you are renting an asset, such as an office or a house, it’s obvious who the landlord is.
A friend of mine is a barber — you can hire one of his chairs. Another friend creates courses and posts them on Udemy. Again, it’s pretty clear who your landlord is.
Now think about the email list you own versus the followers you’ve accumulated on social media. The in-person event you run versus the platform you post on. Are you building something, or renting someone else’s infrastructure?
Most of the time, you’re the tenant.
If you’re a coach, trainer, or instructor working in health and wellbeing, you’re an Athletic Entrepreneur. And it pays to know exactly who you’re paying rent to — because the landlord doesn’t care how good your coaching is. They’re just collecting.
The system reports up, and just maybe, you need to be working at ground level.