Social contract

To avoid problems, it might make sense to enter into a contract. For example, as a tenant, you might not want to take on a property with a leaking roof. In this case, it would make sense to ask the landlord to bear responsibility.

Loss avoidance is a powerful motivator—so powerful, in fact, that we can forget to ask for better.

Coaching is a social contract, and if we design it right, it allows us to focus on the work, not on unclear expectations or what we might lose when we fully invest.

Don’t design for the problem you can see, design for the outcome you want.