Last week, I dropped the term “age performance” into my email newsletter group (496 subscribers) and asked the group if it was something they were interested in.
81% opened the email.
1% clicked on the link.
0.002% responded to the poll.
If this were you, would you:
- Accept the group narrative?
- Or dig deeper for those who responded?
I think it’s fair to say that, as a group, we don’t care; as an individual, you might. Groups will create a narrative that suits the group’s needs, and individuals have to deal with the facts of reality. And this is where it gets interesting, because there is an argument for designing a business/service for those motivated to take action, even if it is the 0.002%.
Most, I feel, would switch and try to find something that more people are interested in.