Content v Context

Skill acquisition coaches want us to “Ditch The Drills!” Predictable practices produce poor performances. Context is king; players don’t dribble around a cone on a Saturday afternoon.

Yet, it’s never been easier to pluck a drill from social media and put it into practice. So why is that?

There is no new audience for a coach; we coach the same small number of people each week – content is king, not context.

I’m sure the irony is not lost on you.

Arguably, the biggest change in sports skill acquisition should be on the coaches, not the players.