Two product design questions worth asking are:
Who is it for?
What is it for?
For coaches, three questions help define a practice:
What do I do?
Who do I do it for?
What do we do together?
If you would like a place to go where you can return with your answers month after month, perhaps you will consider Coach Camp: New Dates: Sat 26th April, and Sat 31st May.
Together is better.