If you were riding bikes before the 1980s, they were likely steel frames; anytime after, it’s a choice. It could be the flexibility in the frame, the look, or perhaps the way it makes you feel. Whatever it is, a steel frame bike has inherent value.
Inherent value: something other than market value. ‘We’re not trying to make the most bikes, we’re trying to make the best bikes.’
When you change what you pay attention to, you change what you do.
It’s a resilient industry because of the choices that are made, and one of those is to work in a shed, not a factory.