By the time Peloton realised selling fitness equipment was only the delivery mechanism— not the point — it was too late.
You could be forgiven for thinking that the point of coach education is to sell the course. But what if it were behaviour change? How the coach sees themselves, the decisions they make and how they work with others.
It might feel harder to package and sell—after all, you know when you’ve bought a treadmill, because after a few weeks, you’re either tripping over it or hanging your washing on it.
I get it.
Community, ritual, and belonging are hard to sell—that’s people and people, well, they come in all shapes and sizes and don’t fit neatly into boxes, do they? How are you supposed to put that on a spreadsheet?
Yet, that’s the practice, no?