The job of a label is to carry a message.
The problem comes when the label is not clear, and the message is misunderstood.
Mentor, coach, teacher, manager, guide by the side, sage on the stage, and my favourite, knowledge sherpa, are all labels.
The trap is to waste time on the label and ignore the real work of improving the message.
How do we want to be ‘together” is a great place to start.